Empty conference room and city view used as editorial context. Not a photographed customer.

effective rent

What is the difference between effective rent and face rent?

What is the difference between effective rent and face rent?

Face rent is the sticker on the lease. Effective rent folds in free months, build-out money, and other credits.

This page belongs to a validation / pilot concept. It is not generally available.

Questions this page also answers

What is face rent?

Face rent is the sticker on a normal invoice month.

What is asking rent?

Asking rent is the marketed sticker. Rooms often use the same idea as face rent.

Why is effective rent lower?

Free months and TI pull the average down below the sticker.

Which should you negotiate?

Negotiate both. Stickers and credits change different years.

Plain-language definition

Face rent is also called contract rent or asking rent in some rooms.

Invoices in a normal month still show that sticker.

Effective rent is the deal after you spread the gifts and extras.

Soft markets can open a wide gap between those two numbers.

This page sits under Effective rent.

Use the formula once both numbers are on the page.

NPV keeps timing when an average would hide it.

A comparison should show both stickers and both effective numbers.

Face rent is still only part of occupancy cost.

Investopedia defines net present value as later cash brought back to today. That idea is the spine of this page. See Investopedia on NPV.

Editorial commercial interior used as section context. Not a customer photo.

Why it matters

Listings lead with face rent.

Concessions hide in the term sheet.

A client who compares stickers can pick the worse stay.

How it works

Write the cash list first. Then decide what the page is measuring.

  • Write the face rent.
  • Write every free month and TI dollar.
  • Spread those credits across the term, or discount them first.
  • Show both numbers in the same unit.
Later cash boxes sit farther right and look smaller than year-one cash.
Later cash is smaller in today's dollars. This is a teaching picture, not a live model.

Formula in words. Effective rent sits below face rent when credits exist. The gap is the concession story.

Required inputs for this page
InputMeaning
Face rentSticker
Free rentMonths at zero
TIBuild-out money
TermHow long you spread the gift

Worked example

Here is a teaching sample. It is not customer data and not a result from a live client.

Lease A start rent$48,000
Lease B start rent$44,640
Discount rate8%
Sample NPV A$390,354
Lease A vs Lease B — Face versus effective sample
MetricLease ALease B
Start rent$48,000$44,640
Year-1 extras$6,400$6,848
Year-1 credit$22,000$12,100
Sample NPV$390,354$377,533
Cash-flow walk — Face versus effective sample
YearRentExtrasCreditCash outValue today
Year 1$48,000$6,400$22,000$32,400$30,000
Year 2$49,440$6,592$0$56,032$48,038
Year 3$50,923$6,790$0$57,713$45,814
Year 4$52,451$6,993$0$59,444$43,693
Year 5$54,024$7,203$0$61,227$41,670
Year 6$55,645$7,419$0$63,064$39,741
Year 7$57,314$7,642$0$64,956$37,901
Year 8$59,033$7,871$0$66,904$36,146
Year 9$60,804$8,107$0$68,911$34,473
Year 10$62,628$8,350$0$70,978$32,877
Sample NPV$390,354
Two bars on one scale for Lease A and Lease B. Teaching sample only.
Both options use the same rate. The lower bar is not automatically the better lease.

How to read the sample

Sample NPV for Face versus effective sample is about $390,354. A second path lands near $377,533. That gap is a talking point, not a promise.

Year notes for Face versus effective sample

  • Year 1 of Face versus effective sample has rent of $48,000.
  • Shared building cost is $6,400.
  • A credit of $22,000 lowers the cash you pay that year.
  • Cash out this year is about $32,400. The credit makes year one look kind.
  • Later cash gets a shrink for time. At 8 percent, year 1 is worth about $30,000 today.
  • Next, year 2 rent is $49,440.
  • CAM, which is a shared building cost, is $6,592.
  • There is no credit in this year.
  • You pay about $56,032 this year after extras and credits. Face rent returns in year two.
  • Time shrinks later cash. At 8 percent, year 2 is worth about $48,038 today.
  • Then year 3 rent is $50,923.
  • Extras for the building come to $6,790.
  • Credits skip this year.
  • The net cash this year is about $57,713. The sticker now runs the invoice.
  • Waiting has a price. At 8 percent, year 3 is worth about $45,814 today.
  • After that, year 4 rent is $52,451.
  • The shared building cost this time is $6,993.
  • No extra credit shows up this year.
  • Cash out this year is about $59,444. Later years still follow the face path.
  • Later cash gets a shrink for time. At 8 percent, year 4 is worth about $43,693 today.
  • In year 5 of Face versus effective sample, rent is $54,024.
  • Shared building cost is $7,203.
  • There is no credit in this year.
  • You pay about $61,227 this year after extras and credits. The last year is almost all sticker.
  • Time shrinks later cash. At 8 percent, year 5 is worth about $41,670 today.
  • Year 6 of Face versus effective sample has rent of $55,645.
  • CAM, which is a shared building cost, is $7,419.
  • Credits skip this year.
  • The net cash this year is about $63,064. Keep this later year in the sum for the sample.
  • Waiting has a price. At 8 percent, year 6 is worth about $39,741 today.
  • Next, year 7 rent is $57,314.
  • Extras for the building come to $7,642.
  • No extra credit shows up this year.
  • Cash out this year is about $64,956. The row still belongs in the sum for the long path.
  • Later cash gets a shrink for time. At 8 percent, year 7 is worth about $37,901 today.
  • Then year 8 rent is $59,033.
  • The shared building cost this time is $7,871.
  • There is no credit in this year.
  • You pay about $66,904 this year after extras and credits. Keep this later year in the sum for the long path.
  • Time shrinks later cash. At 8 percent, year 8 is worth about $36,146 today.
  • After that, year 9 rent is $60,804.
  • Shared building cost is $8,107.
  • Credits skip this year.
  • The net cash this year is about $68,911. The row still belongs in the sum for the long path.
  • Waiting has a price. At 8 percent, year 9 is worth about $34,473 today.
  • In year 10 of Face versus effective sample, rent is $62,628.
  • CAM, which is a shared building cost, is $8,350.
  • No extra credit shows up this year.
  • Cash out this year is about $70,978. Keep this later year in the sum for the long path.
  • Later cash gets a shrink for time. At 8 percent, year 10 is worth about $32,877 today.

Add those year values. The sample NPV for Face versus effective sample is about $390,354. This is a teaching sample, not a client result.

Learn commercial lease NPV

Assumptions

  • The sample has a large year-one credit so the gap is easy to see.

Edge cases

If there are no credits, the two numbers can match.

Common mistakes

  • Treating asking rent as the cost.
  • Spreading TI over a renewal you may not take.

Decision implications

Use face rent to talk about the invoice. Use effective rent to talk about the deal.

Compare this to related metrics

Asking rent is a market signal. Effective rent is a deal signal.

See effective rent per square foot for the unit.

Limits

  • Face rent still matters for budgeting the later years.

When this should not drive the choice

  • Do not hide face rent. The invoice will still arrive.

U.S. BLS describes how brokers advise clients on property deals. That is the job this page supports. See BLS broker occupation data.

NAIOP and BOMA are professional CRE homes for market and building-cost context. See NAIOP and BOMA.

Next step

This site is a validation / pilot concept. It is not generally available. Payment is not collected.

Compare two leases

Ready for a bounded next step? Request Pilot Access or see how it works and compare commercial leases.

How do you calculate effective rent? · What is effective rent per square foot? · What are common effective rent mistakes?

Trusted sources

These are public references. They are not endorsements and not client results.

  1. Investopedia — net present value
  2. Investopedia — discount rate
  3. U.S. BLS — real estate brokers
  4. NAIOP
  5. BOMA
  6. FASB