Tenant-rep analysis is a client story: what the space must do, what the cash is, what can flip, and what you still do not know. It is not a CRM record and not a finished software product.
The page belongs to a validation / pilot concept. It is not generally available.
A tenant-rep broker should place cash, time, and risk in a short lease story a client can trust and forward.
How do you compare LOIs?
An LOI is a sketch. A broker should rebuild each lease sketch as cash before anyone names a winner.
What belongs in the memo?
The memo should place the pick, the gap, the rate, the extras, the risks, and the next lease ask.
How do you compare stay versus move?
A stay-versus-move compare should add move cost and downtime to the relocation lease path before ranking. A tenant should keep this lease answer visible on the same page.
A first tour packet can omit NPV if cash is not ready.
Common mistakes
Leading with software features.
Hiding unknowns.
Treating a CRM note as analysis.
Decision implications
If the client can repeat the story, the packet worked.
If they only remember 'lower rent,' the packet failed.
Compare this to related metrics
A CRM is a pipeline tool.
A spreadsheet can be the engine if the story stays clear.
Limits
This is a validation surface, not a launch claim.
When this should not drive the choice
Do not force a finance packet on a tour that has no offers yet.
Questions this topic answers
These are the standalone authority pages in this family. They are grouped so a reader can start, calculate, compare, or go deeper without a wall of cards.